Finnish tiremaker Nokian rolled out a new all-season passenger-car tire called the One that’s specifically designed for North America, following up on the One HT introduced for SUVs and light trucks last year.The tire has an 80,000-mile tread life expectancy and will come in sizes from 14 to 20 inches.A selling point will be its free Pothole Protection warranty, which promises to replace tires damaged “beyond repair” by potholes.Nokian—the Finnish winter-tire purveyor—is ramping up production of its newest tire, the Nokian One, which will be produced at its new plant in Tennessee as well as in Europe. The One is the first Nokian all-season tire developed specifically for the North American market. A tire that can better handle hazardous road situations while having a tread life expectancy of 80,000 miles is a promising prospect. So is the expected affordable price point, although the company has not released price information yet.

Nokian is known best for its winter tires, and from those strong bloodlines come traits and experience beneficial to all types of tires, not just the ones used in the coldest months. For instance, aramid fibers—found in bulletproof vests as well as Nokian Hakkapeliitta LT3 and R3 winter-tire sidewalls and tread—find their first application by Nokian in a non-winter passenger-car tire. The strong synthetic fibers are incorporated into the sidewall of the tire to help absorb the shock associated with a bone-jarring pothole strike, something we midwesterners are too familiar with. To back this technological development with confidence, Nokian offers a no-cost Pothole Protection warranty program that will replace a tire for free if it’s damaged beyond repair by a pothole or other road hazard.

Nokian

Nokian promises the One will have improved wet braking and handling over its current Entyre 2.0 all-season tire as well as lower rolling resistance. Like other Nokian tires, the Nokian One has a Driving Safety Indicator on the tread (pictured at left above) that displays a number to indicate the amount of tread remaining.The Nokian One will be offered in 70 sizes from 14 to 20 inches in diameter. Expect it to hit stores near you sometime this month and be marginally pricier than its predecessor, the Entyre 2.0, which ranged from about $80 to $180 per tire.
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